A Decade of Designing Brands, Ventures, & Experiences that Move People & Organizations Forward.
Broad in skills. Precise in focus.
My work brings together human-centered design, behavioral insight, and systems thinking, so organizations can cut through complexity, understand people deeply, and turn insight into strategies, products, and experiences that work in the real world.
Design Research
Ethnographic Research
Contextual Research
Insight Analysis
Workshop Design
Survey Findings
Data Analysis
Foresight Research
Brand Strategy
Program Strategy
Brand Assessment
Intervention Strategy
Product Development
Brand Positioning
Team Development
Design Department Growth
Identity Design
Visual Design Systems
UI/UX Design
Service Delivery Design
Usability Testing
Accessibility Design
Digital Product Design
Experience Design
Design Research
Ethnographic Research
Contextual Research
Insight Analysis
Workshop Design
Survey Findings
Data Analysis
Foresight Research
Brand Strategy
Program Strategy
Brand Assessment
Intervention Strategy
Product Development
Brand Positioning
Team Development
Design Department Growth
Identity Design
Visual Design Systems
UI/UX Design
Service Delivery Design
Usability Testing
Accessibility Design
Digital Product Design
Experience Design
Brand Identity
& Product Building
Transforming stories and strategy into authentic identities that drive growth.
New Ventures
& Concept Development
Turning insights into new ideas, new products, and new opportunities.
Service
& Experience Design
Designing services and experiences that are intuitive, human, and effective.
Applied Values
Meaningful Work Is Rooted In Values
Empathy First
During & After.
Design with deep anchor in understanding centered on people’s lived experiences. Clients, teams & communities.
Co-Creation & Cultural Intelligence.
Build with communities
& clients, not just for them, honoring local voices & cultural context.
Design for Real Use
& Purpose.
Pursue work that improves lives, challenges inequity, and moves the needle toward systems change.
Guide Behavior
For Good.
Ground the work in behavioral insights, crafting experiences that support better choices, habits & systems.
Results-Driven With Care.
Bring care and accountability balancing outcome ambition with intention means staying open & reflective.
Results-Driven With Care.
Bring care and accountability balancing outcome ambition with intention means staying open & reflective.
Results-Driven With Care.
Bring care and accountability balancing outcome ambition with intention means staying open & reflective.
New Project In Development
Service Design: Measuring Cost Savings & Patient Benefits of an Integrated SRH/GBV Care Model — IDB
Sector & Issue Experience
Healthcare
Mental Health
Sexual & Reproductive Health
Education
Energy
Climate & Sustainability
Wellness
Gender-based Violence
Automobile
Goods & Services
Justice
Start-Ups
Financial Services
Nonprofits
Financial Tech
Arts and Culture
Community Initiatives
Philanthropy
Places & Culture
North America
New York
Ohio
Texas
Chicago
California
Seattle
Europe
London
Birmingham
Asia
Shanghai
Guangzhou
Latin America
Dominican Republic
El Salvador
Venezuela
Mexico City
Core Capabilities
Design Research
Ethnographic Research
Contextual Research
Insight Analysis
Workshop Design
Survey Findings
Data Analysis
Foresigh Research
Brand Strategy
Program Strategy
Brand Assessment
Intervention Strategy
Product Development
Brand Positioning
Team Development
Design Department Growth
Identify Design
Visual Design Systems
UI/UX Design
Service Delivery Design
Usability Testing
Accessibility Design
Digital Product Design
Experience Design
Awards
Indigo Awards Gold | American Forests
W3 Awards Silver | American Forests
W3 Awards Silver | Child Mind Institute
Communicator Awards | Dana Foundation
Communicator Awards | FrameWorks Institute
Webby Awards Honoree | Child Mind Institute
Insights, Field Notes & Learnings
New Perspectives Move Us Forward.
The Power Of Service Mapping For Cost-Benefit Analysis
Deep Dives Into Organizational Culture
Creating Better Products
| Tertulia Dura
Insights, Field Notes & Learnings
The Challenges I Take On
How might we improve patient experience while reducing operational friction in healthcare systems?
How might we design digital ecosystems that connect content, community, and conversion?